Optimize Your Google AdWords Banner Ads, Optimize Your Results
There’s no doubt about it – an increasing number of consumers complete their research on purchases they plan to make online. Social media is undeniably a big player in this space as an influencer. But we all know the first thing we do when we want to look something up—we Google it. Which is why Google is also one of the first ad networks that comes to mind when any company launches a banner ad campaign. And it’s also why part of planning a campaign is inevitably considering your AdWords banner design. The Google Display Network reaches 90% of internet users worldwide. Beyond just reach, it allows you to measure your results so you can identify how effectively your campaign is performing and course correct as needed until you achieve the results you want. So, for all these reasons and much more, it is crucial that you follow AdWords banner specifications. The cost of looking the other way is much higher than you would want to pay. It’s not just about a beautiful desi...